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Home Office Leaflet (Nov 09)   Policing Pledge Leaflet (Nov 09)       Home Office Leaflet (Nov 09)   Press Ad #1 (Nov 09)         Home Office Leaflet (Nov 09)   Press Ad #2 (Nov 09)

Policing Pledge Video













Northumbria Police - Policing Pledge

The pledge in British Sign Langage

Advertisement #1



Advertisement #2


Listen to the radio advertisement


New television, radio, press and online adverts which tell the public what rights they have under the national Policing Pledge have been launched in the run up to Christmas. 

All 43 police forces have signed up to the Pledge which sets out a range of promises about what the public can expect from the police.

In Northumbria, South Tyneside, Newcastle and Sunderland are three of 60 Neighbourhood Crime and Justice Pioneer Areas where leaflets will be delivered to every household.

The leaflet outlines the public’s rights on crime and justice and provides local contacts for police, anti-social behaviour coordinators, victim and witness services and how to nominate Community Payback projects as well as what their role might be, and how to complain.

The adverts focus on two of the promises within the Pledge - that your Neighbourhood Policing Team spend 80 per cent of their time visibly working in your neighbourhood and that you can make an appointment to see your local police at a time that suits you within 48 hours about non-emergency problems.

The adverts were launched as new polling published shows that:

  • over half of the public think they would have to wait more than 48 hours for an appointment with a police officer to discuss a non emergency matter

  • only three percent of people think that their local police spend more than 75 percent of their time on the beat in their area

  • 81 percent of people said they would find it useful to receive information which provided the contact details for the local police and other crime and antisocial behaviour services in their area.

  • 77 percent of those interested said that the most useful way to receive such information would be as a leaflet through the door.

The adverts will be coupled with a leaflet drop to just over 6 million households in 60 areas across the country to provide them with information about anti-social behaviour services, who to contact and how to complain if services aren’t providing what they should, as well as informing them about the Pledge.

Home Secretary Alan Johnson said "The Policing Pledge sets out the standards the public can expect from their local force. We need to tell the public about these commitments – that neighbourhood police are pledging to spend 80 percent of their time on the beat, that people can make an appointment to meet their local police team at a time that’s convenient to the citizen. "

The campaign also promotes a newly developed crime and justice area of the direct.gov website: - www.direct.gov.uk/policingpledge  as a key way for people to access information about police, crime, justice and anti-social behaviour services, including the details of their local neighbourhood policing team, crime maps, how to nominate areas to be cleaned up by offenders undertaking Community Payback and services for victims and witnesses.