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Rape: Short word, long sentence
Dated: 30 Nov 2009
The region's police forces have teamed up on a hard-hitting initiative to increase awareness of rape and promote personal safety over the festive season.
The six week campaign, called "Short word, long sentence", features radio advertising on Galaxy and a special website where people can get advice, support and information on rape.
For the first week the campaign will also be supported by national TV adverts on Channel Five.
Posters and stickers to raise awareness will be put up in bars, pubs and clubs across Cleveland, Durham and Northumbria, aimed at both men and women. The campaign will also be highlighted in libraries, doctor's surgeries, universities and on public transport in the region.
Speaking at the launch, Durham Detective Superintendent Andy Reddick said: "Around the festive season lots of people will be out socialising and heading to Christmas parties and we want everyone to have an enjoyable and safe time.
"Stranger rape is a rare crime, it is much more likely to happen between people who know each other, either in a domestic situation or between people who've met socialising.
"We want to get across a clear message that if someone does not consent to sex then it is rape."
The website is www.shortwordlongsentence.com and can also be accessed through the Cleveland, Durham and Northumbria Police websites.
